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Our Story

Why we say we love cups

Some journeys begin with a spark of inspiration. Ours began with a simple yet profound question—”How can we make menstruation easier?”

We, Rangan and Debashri, embarked on a quest to create something truly meaningful—something that would make a tangible difference in people’s lives. After stepping away from our careers in technology, we explored several ideas, but nothing resonated deeply enough. That is when we discovered menstrual cups. They were revolutionary—comfortable, sustainable, and liberating. Yet we noticed that many menstruators still struggled with discomfort, leaks, and apprehension about trying something new. We knew, with conviction, that we could create something better.

The Evolution of Menstrual Care in India

India’s journey with menstrual hygiene has been transformative. From rags, cotton, and cloth pieces, Indian women gradually transitioned to sanitary pads and tampons, innovations that brought unprecedented convenience and dignity.

However, sanitary pads carry a significant environmental burden due to their non-biodegradable nature. They accumulate in landfills and contaminate waterways when improperly disposed of.

Our Mission & Commitment

iluvcups is more than a menstrual cup—it’s a choice for comfort, sustainability, and body positivity. We create high-quality, body-safe products in India while reducing environmental impact from disposables. We’re also committed to breaking period taboos through education and normalizing menstrual health conversations across India. We believe safe, comfortable, and sustainable period care is a necessity everyone deserves.

We are on a mission to make menstruation easier with locally manufactured, cost effective and sustainable products. Period.

Our Advisory Board

Guided by experts in healthcare, sustainability, and women’s empowerment.

Dr. Hema Divakar

Renowned gynecologist with 35+ years of expertise in women’s healthcare, driving innovations in menstrual health and digital reproductive care across India.

Shreya Krishnan

A multifaceted leader with rich expertise in inclusion, CSR, and brand strategy, guides us in building an ethical, purpose-driven brand with empathy and impact.